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What I learned about Fast Food
I’m as anti-fast food as they come. Since I moved to New York in 2003, I’ve eaten at McDonald’s once (a post-drinking Big Mac run) and Burger King once (while I was covering the company) in the city. I’ve eaten … Continue reading
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Tagged BKC, Burger King, dow jones, fast food, mcd, McDonald's, yum, yum brand
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The Double-Edged Sword of Franchising
The basic model of franchising is that a company sells franchise rights to someone and that party then opens a franchise and gives a predetermined portion of revenue back to the company that issued the franchise. In simple terms, it’s … Continue reading
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Tagged BKC, Burger King, fast food, franchise, franchisees, lawsuit, mcd, yum
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