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What I learned about Fast Food
I’m as anti-fast food as they come. Since I moved to New York in 2003, I’ve eaten at McDonald’s once (a post-drinking Big Mac run) and Burger King once (while I was covering the company) in the city. I’ve eaten … Continue reading
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Tagged BKC, Burger King, dow jones, fast food, mcd, McDonald's, yum, yum brand
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Whopper Virgins?
Burger King’s new Whopper Virgins ad campaign has brought criticism (and there are 100s more like this one), but in the end it’s more solid marketing from the home of such un-politically correct marketing devices as the subservient chicken (go … Continue reading
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Tagged big mac, BKC, Burger King, Crispin Porter & Bogusky, McDonald's, whopper virgins
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