Author Archives: Cristiana Oliveira

Beer not recession-proof

Beer may be a resilient product, but it is not safe from the bleak economic scenery we’re experiencing these days. In Russia, one of its biggest markets, Anheuser-Busch InBev, the recently formed beer company in a $52 billion takeover, will … Continue reading

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Budweiser vs. Brahma

460 million hectoliters (1 hectoliter = 26.4 gallons) That is the production volume for the newly formed ABInbev – the largest brewer in the world, born from the merge of Inbev and Anheuser-Busch. But when it comes to beer, it’s … Continue reading

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Beer Synergy

When Marcel Telles, now one of the directors on the the board of ABInbev, became the CEO of the Brazilian beer brand Brahma in 1989, he knew very little about beer. He decided he needed a benchmark, a model to … Continue reading

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Beer Money

What a strange world we live in when banks won’t loan money to help you buy or save your house but they’ll open their coffers if it’s beer you need money for… To go through with the Anheuser-Busch take-over, InBev … Continue reading

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Done Deal

Anheuser-Busch, St. Louis, Missouri, maker of of “the king of beers” is now is a subsidiary of a company called Anheuser-Busch InBev NV/SA. InBev completed the purchase of Anheuser-Busch last week, paying shareholders $70 per share of stock. Many people … Continue reading

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"A great Company to work for – but you're never safe"

Julio Soares looks calm and content on this Sunday afternoon, savoring some fresh coffee in the living room of his apartment in Belo Horizonte, the third largest city in Brazil. But his rush-free weekends only started about 3 months ago, … Continue reading

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