Retailer American Apparel saw their same-store sales rise in November by 6%. The news made the company’s share price increase by 21 cents, or 6.4 percent, to $3.49 in afternoon trading on the Thursday this news was announced.
Also in November, the company opened 12 new stores and closed one, bringing their number of new locations to 67 so far this year.The new stores have been opened in global metropolitan places like Rome, Mexico City, and Nottingham, England.
As Forbes reports, American Apparel is a rare example of a retailer that is doing well:
Retailers have become increasingly promotional as consumers hold back on spending during what is expected to be one of the worst holiday season in many years.
Two exceptions appeared to be Deckers Outdoor Corp.’s UGGs brand of sheepskin shoes and boots and American Apparel Inc., which sells cotton T-shirts and apparel, which were generating “solid” business at full price.