Monthly Archives: November 2008

BKC Changes AD Firms, and Its Fortunes

Burger King changed the course of the company forever when it hired the ad firm Crispin Porter + Bogusky a few years ago. Since then, BKC has distanced itself from McDonald’s and its happiness and gone the irreverent slacker route. … Continue reading

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Consumers Lock It Up

The Discover U.S. Spending Monitor fell a record six points in October as consumers continued to fret and disappeared into the lock box.  One thing that can always be said about Americans is that we shop through good times and … Continue reading

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Is Charney Bad For American Apparel's Stock Price?

Since American Apparel went public in December 2007, its stock price, with the exceptions of some minor upticks (like May and September of this year, when positive sales reports came out), has been steadily declining.

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Like a Car Wreck: You Just Can't Look Away

So, one of the reasons I chose American Apparel to cover this semester is because I am fascinated by the company’s CEO, a bizarre Jewish Canadian guy named Dov Charney. Charney has become infamous in the retail world for his … Continue reading

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Jobs Tumble: Worry in Credit Card Sector Increases

Discover Financial Services Earnings Prediction The rate of default for credit card companies is predicated by the unemployment figures, and as the jobless rate increased for the tenth straight month in October, up to 6.5 percent with 240,000 job losses … Continue reading

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"A great Company to work for – but you're never safe"

Julio Soares looks calm and content on this Sunday afternoon, savoring some fresh coffee in the living room of his apartment in Belo Horizonte, the third largest city in Brazil. But his rush-free weekends only started about 3 months ago, … Continue reading

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Sad State of Celebrity Endorsement Deals

Even the rich and powerful can’t save the world from the financial crisis. At least, not in the case of Warnaco Group Inc. Though the company just released its third quarter earnings, posting huge gains in revenue and EPS, its … Continue reading

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Go Green for Solar, Maybe

Whether you are a frog or an environmentally conscious individual, it’s not easy being green.

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