Burger King changed the course of the company forever when it hired the ad firm Crispin Porter + Bogusky a few years ago. Since then, BKC has distanced itself from McDonald’s and its happiness and gone the irreverent slacker route. Check out the sprout I made above. Click the play button to view BK commercials in a linear path since the 1980s and see how they have changed. The ads will play continuously.
Since hiring CPB, Burger King has gone public and consistent growth while capturing the much-desired 18-35 male demographic.